Those numbers on the left are in millions by the way! Just look at how many subscribers Spotify has. I would imagine this is only going to increase, so for DJs it offers a huge volume of people they can potentially raise awareness with. You can see for yourself with these Spotify usage statistics from 2012 to 2017 at the growth the company has experienced. There’s no doubt in my mind that’s it’s only going to get bigger too, as more people sign-up to it and start discovering new music, or following existing artists they already like. Now you probably already know about Spotify and how it’s completely revolutionized the way in which people consume and listen to music.
As DJs and producers, we can also do the same, albeit on a free basis if we wish. Whilst this is a paid for feature, it gives you an idea on how powerful this platform can be for targeting users. This let brands use Spotify to target specific audiences based on their activity and music tastes.
The reason I think Spotify is so important for DJs right now is down to a number of reasons.Įarly last year, the company launched something called “playlist targeting”. I’d like to now share with you my findings on how DJs can use Spotify to increase their brand, and add it to their DJ marketing strategy. Over the last 6 months I’ve been extensively playing with it to see how it can positively impact the artists and producers at my DJ agency.
One aspect I covered in depth in that guide was how you can increase your DJ brand exposure online, but I didn’t cover the Spotify platform at the time.Īt the time of writing this post, Spotify is still relatively new, and I will be honest, I had never really used it before to help increase the exposure of the DJs on my agency roster or as a marketing tool. For an in-depth look at how you can market yourself better, I would recommend you read the Ultimate Guide to DJ Marketing to get you started.
Building your brand as a DJ is an essential part of your marketing strategy.
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