The idea was to make BBM the center of Emtek’s diverse media and e-commerce assets, which include major TV stations, online news sites, e-commerce marketplace Bukalapak, and the mobile wallet Doku. But the transformation was costly-and ultimately unsuccessful.Īccording to CNBC, Emtek lost some IDR 1.97 trillion (USD 135 million) because of the deal, which contributed to overall losses for the publicly traded media conglomerate in 2018. In an attempt to revive and modernize BBM, local conglomerate Emtek had invested in a partnership with Blackberry, a Canadian firm, for the right to develop the app for the Indonesian market. Now, BBM is not even among the top 20 apps in the communications category in the Indonesian Google Play Store, according to App Annie data. Up until 2016, it was still one of the most popular social apps in the country, although it was progressively being crowded out by newer messaging apps like WhatsApp, Facebook Messenger, and Line. Even after the devices were being replaced by more advanced smartphones, the messenger BBM, which had been spun out as a standalone app, remained popular. The app will formally shut down globally on May 31.īBM’s history in Indonesia dates back to when Blackberry mobile devices were ubiquitous. It announced this decision in a goodbye notification to users on Thursday, CNBC Indonesia reports. The social media apps Facebook, Instagram, WhatsApp and Messenger, which are used by billions of people internationally each day for critical business and personal activities, were shut down for. Blackberry Messenger (BBM), once highly popular in Indonesia, is shutting down. The Role:Based at our new cGMP Manufacturing facility in Burlington, MA, this position will beSee this and similar jobs on LinkedIn.
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